Selin is an award-winning social entrepreneur whose aim is to engage as many people as possible to create a better world. She started Goodsted with the mission to build the most accessible and diverse platform for individuals and organisations to collaborate on social and environmental goals.

Goodsted is an impact enablement platform for businesses to achieve ESG and social value targets. Businesses can engage colleagues, customers, suppliers or partners, and share their skills & expertise to support impact startups and non-profits. The platform helps to easily report on all the engagement and impact, and scale programmes effectively. Goodsted is not only a business solution - it's also an open social network for all individuals to progress causes they care about.

Born in Izmir, Turkey, and currently living in London, she has a multi-disciplinary background in business, branding, and design & innovation, and she made the leap from working as a Marketing Manager in brand consultancy to study her MA in Design & Innovation at Goldsmiths, University of London to then starting working on starting Goodsted in 2018. She has been full-time with Goodsted since raising a pre-seed round in 2020. Selin won the FBN NxG Lombard Odier Award in 2018, and carried on to win the CampdenFB Top Next-Generation Entrepreneur Award in 2019.

She is the fourth generation member of Yasar Holding A.S., which through its subsidiaries, engages in the food and beverage, coating, tissue, and tourism businesses.